At the PAR Summit, A Master Class In Association Success Strategies

Association media is in many ways similar to the rest of the media world: Connect buyers and sellers in multiple ways, share insights about buyers with sellers, aggregate audiences in as many channels as you can, including print, digital and in-person events. But...

5 Questions With Michael Tatonetti: When Association Value Is Clear, Pricing Follows

Anyone who’s spent any time managing associations will appreciate the following Q&A. Most organizations have struggled with pricing: How much should we charge for membership? Should membership pricing be tiered based on revenue? Should membership be for the...

Fox Tales Catches Up With The World’s Foremost Magazine Expert, Samir Husni

For more than 30 years Samir Husni has been a tireless proponent of magazines—as works of art, as user-friendly forms of media, and as an industry. Samir spent 37 years as a professor of journalism at the University of Mississippi. He founded and produced the ACT...