At the PAR Summit, A Master Class In Association Success Strategies

Association media is in many ways similar to the rest of the media world: Connect buyers and sellers in multiple ways, share insights about buyers with sellers, aggregate audiences in as many channels as you can, including print, digital and in-person events. But...

5 Questions With Michael Tatonetti: When Association Value Is Clear, Pricing Follows

Anyone who’s spent any time managing associations will appreciate the following Q&A. Most organizations have struggled with pricing: How much should we charge for membership? Should membership pricing be tiered based on revenue? Should membership be for the...

Partner Q&A: Fox Associates Welcomes The International Association of Chiefs of Police

We love to introduce new Fox Associates partners to the larger Fox Family. Part of the Fox Tales mission is to use the newsletter as a platform to share a bit about them. In this month’s report, we have the opportunity to highlight our newest association...

Catching Up With An Influential Informa Markets Content Exec And Her Nutrition-Industry Brands

Sandy Almendarez, VP of content at Informa Markets, oversees the SupplySide brands and events for the health and nutrition industry. She’s also a well-known speaker and presenter on the conference circuit in the media-on-media space. [We previously chatted with...