Catching Up With Joe Stella, Co-Founder Of The Marketing Services Firm BackPocket Agency

For some people, career success means rising up in a company to senior management over the course of years. For others, it might mean a dramatic shift in professions. And for some, it means taking the years of experience working for a company and applying that to an...

5 Questions With Patricia McGuinness: An Audience Expert In A Time Of Transformation

Patricia McGuinness spent the first part of her career working in niche media as a circulation specialist for various companies. In 2009, during the Great Recession, she founded SBM Audience Development, an audience consultancy dedicated to serving media companies....

Catching Up With An Influential Informa Markets Content Exec And Her Nutrition-Industry Brands

Sandy Almendarez, VP of content at Informa Markets, oversees the SupplySide brands and events for the health and nutrition industry. She’s also a well-known speaker and presenter on the conference circuit in the media-on-media space. [We previously chatted with...