by admin | Apr 28, 2025 | ad agencies, Ad campaigns, Advertising, Research, Revenue
It’s the age of proof in the relationship between marketers and media brands. It’s not a new phenomenon. CMOs have for years sought empirical evidence that their advertising moves the needle. What’s changed is the technology—the actual ability to demonstrate that...
by admin | Apr 28, 2025 | Ad campaigns, Advertising, Conferences, Fox Associates, Leadership, Research, Revenue, trade shows
At the BIMS 2025 conference last month in New Orleans, one of the most prominent sponsors was Baxter Research Center. The company took center stage in presenting proprietary research it had conducted for SIIA Media, and then presented again at the industry Leadership...
by admin | Mar 30, 2025 | ad agencies, Ad campaigns, Advertising, advertising sales, association media, Fox Associates, Journalism, Research, Revenue
Marketers have always sought to use journalism as a means to deliver brand messages. Little wonder. In a journalistic format, you can do many things that can’t be done through magazine ads, TV commercials, radio, direct, and other channels. In branded-content...
by admin | Feb 26, 2025 | Ad campaigns, Advertising, advertising sales, association magazines, association media, Fox Associates, Marlys Fox, Research, Revenue, Technology
By Marlys Fox Which is Likely to Come First? You being replaced by a robot? Or a robot being replaced by you, a human being? Don’t be too sure you know the answer! Yes, we know there are robots already out there. Yes, robots are already operating in our vicinity. Ha...
by admin | Nov 24, 2024 | association magazines, association media, Audience, Leadership, Research, Revenue
Doctors occupy an extraordinary and inherent position of leadership. They’re trusted by their patients for the most important life decisions. They’re depended on by healthcare institutions. They’re authoritative sources for the media. So it stands to...
by admin | Oct 27, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Data, Fox Associates, Media, Research, Revenue
Every ad-sales professional knows that specialized media research that demonstrates reader engagement is an incredibly effective tool. It provides assurance for marketers. It reveals trends that might have been below the surface, but can then be used to share with...
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