by admin | Mar 27, 2024 | Audience, Data, Media, Research
Readex Research, the indispensable market-data pioneer, has served the media industry with roots dating back to 1945. Its products have evolved over the decades, catering to the needs of first the print-magazine industry and following that, it expanded more broadly to...
by admin | Nov 15, 2023 | association magazines, association media, Conferences, Content marketing, Research
Professionals for Association Revenue, the two-year-old membership organization, serves as an advisor and a resource for association leaders looking to optimize their revenue-growth strategies. The group, called PAR, based in Towson, Maryland, has attained traction in...
by admin | Oct 26, 2023 | Artificial Intelligence, Content marketing, Media, Research
There’s a major new challenge emerging for publishers of all sizes and sectors, and that’s how to protect their content from artificial intelligence. Two concerns in particular are top of mind. The first is plagiarism and protection of IP. That’s the easier of the two...
by admin | Sep 26, 2023 | association magazines, association media, Content marketing, Memberships, Research
Veterans organizations in the United States go back almost to the beginning of the country. They encompass most of the U.S. wars starting with the Revolution. The Society of the Cincinnati, comprised of officers from the Continental Army, is one example. There was the...
by admin | Jul 24, 2023 | Ad campaigns, Advertising, Audience, Media, Research, Subscriptions, Uncategorized
A good advertising-sales business depends on a lot of things, but the foremost ingredient for successful selling is a high-quality product. In the case of media advertising, the audience is the product: that’s the basic transaction. A media company builds an...
by admin | Apr 19, 2023 | Advertising, Audience, Fox Associates, Research
If business success is defined by having a presence in a market, and with that presence, show resilience and longevity, and build universal respect, then Readex Research is very successful. The company, based in Stillwater, Minnesota, has roots going back to the...
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