Leverage Lab CEO Offers Techniques To Help Media Companies Thrive In The Post-Traffic Era

by | Jun 26, 2025 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Audience, Data, Media, News, Revenue, Search engines, Subscriptions

The web as we have known it for three decades is on its way out. The internet itself will endure. That’s the conclusion of our industry associate AnnMarie Wills, CEO and co-founder of the data-optimization firm Leverage Lab. In a recent guest article in Adexchanger,...

Marlys’ Commentary: Turtles, Turtles, Come Out of Your Shells And Talk To Us

by | May 29, 2025 | ad agencies, Ad campaigns, Advertising, advertising sales, association magazines, association media, Fox Associates, Leadership, Marlys Fox

By Marlys Fox Perhaps you’ve got your head tucked safely in your shell. And I know the feeling  of security that brings. For a moment, remember, the future is ahead of you. You need to walk firmly toward it on your two human legs, if not the four legs you’re...

ePublishing: At The Front Lines Of Fast-Moving Media Technology

by | May 29, 2025 | Ad campaigns, ad manager, Artificial Intelligence, Audience, Content marketing, Data, Media, News, Revenue, Search engines, Subscriptions, Technology

Over the last 15 years, the center of gravity in the media industry shifted. What was a print-centric business model that depended on content distributed in magazines transformed into primarily digital-facing media. Websites served up content, and enewsletters...