by admin | Jun 21, 2022 | Uncategorized
By Tony Silber Media sales, to the people who do it professionally, becomes second nature. It’s almost hard to describe to a non-salesperson. Once when I was an editor, I asked a colleague, a salesperson, what it is about sales that’s professionally rewarding....
by admin | Jun 21, 2022 | Uncategorized
Patrick Carriglio (12 years a Fox), vice-president and senior account director, and Tina Riley (7 years a Fox), also vice-president and senior account director, have been appointed business unit directors for Fox Associates. The responsibilities of a business unit...
by admin | May 18, 2022 | Uncategorized
I read a story in the Wall Street Journal earlier this month that reminded me of a topic that’s as persistent as any in the digital-media space: The lack of transparency in programmatic advertising. According to the Journal and several other outlets, the newspaper...
by admin | May 17, 2022 | Uncategorized
By Tony Silber, Contributor In mid-May, one of the best B2B media CEOs in the business tweeted about the topic that in all likelihood singlehandedly did the most to change the nature of ad sales in the digital era. The CEO retweeted another B2B executive, who’d...
by admin | May 17, 2022 | Uncategorized
Association media in most respects is identical to commercial B2B and B2C journalism. The best practitioners are among the top journalists in the country, and the best brands are vital to their served markets, delivering news, trends, investigations and research to...
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