by admin | Apr 21, 2022 | Uncategorized
The American Public Works Association’s annual North American Snow Conference brings together thousands of snowfighters from every corner of the winter maintenance community for a packed exhibit floor, quality education programs, and opportunities to exchange...
by admin | Apr 21, 2022 | Uncategorized
By Marlys Fox, CEO GUYS: MIND YOUR JUNK …. (file, that is) Yes, of course, some emails should NOT go into your junk file. But it happens. When it does, whether you call it ‘junk’ or ‘spam’ … One thing we must NOT do, wouldn’t you agree, is to tell our...
by admin | Apr 21, 2022 | Advertising, Uncategorized
By Tony Silber I read an article recently whose premise is that advertising is a lagging indicator. The idea was this: If ads perform for your client, that client will continue to spend and even increase their budget for your media brand. The article went on to point...
by admin | Mar 15, 2022 | Uncategorized
Vince Backley, an 18-year veteran of Fox Associates and longtime mentor to the team, died in December, the company announced. CEO Marlys Fox brought Vince to the company in May 2004. He’d also been her beloved husband for the last 16 years. Here’s what Marlys said to...
by admin | Mar 15, 2022 | Uncategorized
The American Public Works Association has an advanced approach to advertising and sponsorship sales. Its offerings run the gamut: The print magazine. The website. Enewsletters. Thought-leadership and lead-generation opportunities. Content marketing. A...
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