by admin | Jan 27, 2026 | Ad campaigns, Advertising, advertising sales, Fox Associates, Leadership, Marlys Fox
By Marlys Fox As I sit here in our Chicago office today crafting this greeting to all our Fox Tales readers, and wanting to be warm and fuzzy in my business approach to you, outside is what the Chicago Tribune just called a Polar Vortex! It’s about 10 degrees below...
by admin | Jan 27, 2026 | Ad campaigns, Advertising, Artificial Intelligence, Audience, Content Creation, Content marketing, Marketing Agency
Content marketing, like virtually everything else in media, is constantly evolving and innovating. The discipline changes with each new iteration of marketing thought. Sometimes, effective content-marketing programs come and go as corporate objectives change. Other...
by admin | Jan 27, 2026 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Audience, Data
One of our go-to sources in the media industry is Nick Pataro, managing director at Aysling, the software platform for media companies. Its flagship product is Ad Orbit, which powers ad sales and revenue development. The system combines a CRM with an order-management...
by admin | Jan 27, 2026 | Ad campaigns, Advertising, Artificial Intelligence, Research, Revenue, Search engines, Social media, Technology
The theme of this issue of Fox Tales could be the accelerating pace of media change. There’s AI, an explosion of other technologies—especially around audience identification and engagement—the rise of events, and lots more. We came across a blog post earlier...
by admin | Oct 30, 2025 | Ad campaigns, Advertising, advertising sales, Content Creation, Media, News, Revenue, Search engines
We saw this headline on Monday, and knew we needed to put it in the tickler file. It came first from Bosacks’ outstanding media-focused newsletter, a long-running staple for many in the industry. “Bo Sacks Speaks Out: Publishers Must Reclaim Their...
by admin | Oct 30, 2025 | ad agencies, Ad campaigns, association magazines, association media, Content Creation, Content marketing, Journalism, Marketing Agency, Media, Revenue
For some people, career success means rising up in a company to senior management over the course of years. For others, it might mean a dramatic shift in professions. And for some, it means taking the years of experience working for a company and applying that to an...
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