by admin | Jul 30, 2025 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Fox Associates, Marlys Fox
By Marlys Fox Retire? Who, me? Nope, it’s never even crossed my mind! Why would I? I love my job. I love my company and everyone in it. I love our publisher partners. I love our marketer/advertisers! Too much love? Perhaps. The times? “The times, they are a...
by admin | Jul 30, 2025 | Ad campaigns, Advertising, advertising sales, association magazines, association media, Fox Associates, Memberships
We say this often, but it’s nevertheless always worth repeating. At Fox Associates, we’re incredibly fortunate to work with a dazzling array of partners in the media space. We have an inherent fascination with all of the disparate markets—from public works...
by admin | Jun 26, 2025 | Ad campaigns, Advertising, advertising sales, Artificial Intelligence, Journalism, Media, News, Print media, Uncategorized
Let’s talk about print media. For two decades, media observers have declared it to be finished, in an inexorable decline, best maintained only while profitability slowly (or rapidly) declines. But what if, after all these years, that narrative is flawed? Or what if...
by admin | Jun 26, 2025 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Audience, Data, Media, News, Revenue, Search engines, Subscriptions
The web as we have known it for three decades is on its way out. The internet itself will endure. That’s the conclusion of our industry associate AnnMarie Wills, CEO and co-founder of the data-optimization firm Leverage Lab. In a recent guest article in Adexchanger,...
by admin | May 29, 2025 | ad agencies, Ad campaigns, Advertising, advertising sales, association magazines, association media, Fox Associates, Leadership, Marlys Fox
By Marlys Fox Perhaps you’ve got your head tucked safely in your shell. And I know the feeling of security that brings. For a moment, remember, the future is ahead of you. You need to walk firmly toward it on your two human legs, if not the four legs you’re...
by admin | May 29, 2025 | Ad campaigns, ad manager, Artificial Intelligence, Audience, Content marketing, Data, Media, News, Revenue, Search engines, Subscriptions, Technology
Over the last 15 years, the center of gravity in the media industry shifted. What was a print-centric business model that depended on content distributed in magazines transformed into primarily digital-facing media. Websites served up content, and enewsletters...
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