by admin | Sep 26, 2023 | Ad campaigns, Advertising, Data
What a difference a year makes. In the fourth quarter of 2022, the consensus in the media and advertising industries was that advertising was headed for a recession. After three years of robust growth and predictions for more through 2025, things slowed down in Q4...
by admin | Sep 26, 2023 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Marketing Agency, Technology
For years now the media industry has been talking about the impending demise of third-party cookies—that is, personal information and behavioral data about website users from sources other than the actual user. Just a few months ago, Apple rocked the third-party data...
by admin | Aug 23, 2023 | Ad campaigns, Advertising, Content marketing, Marketing Agency
When Jim Meyers founded the prominent content-marketing agency Imagination Publishing in Chicago 29 years ago, the media landscape was vastly different. Now it’s almost hard to comprehend. There was no online publishing. The commercial internet was just...
by admin | Aug 23, 2023 | Ad campaigns, ad manager, Advertising, Fox Associates
When it comes to accomplishments, and making a difference, and getting things done, or just taking action, then taking a certain amount of risk is frequently essential. Meticulous plans are fine, but as the old saying goes, plans never survive first contact with the...
by admin | Jul 24, 2023 | Ad campaigns, Audience, Memberships, Subscriptions
By Tony Silber File this one under the tag, “What the Heck?” Anyone who’s ever tried to cancel a subscription or a membership because they don’t want it or don’t need it anymore knows how difficult and time consuming that can be. Publishers, advertisers, video-game...
by admin | Jul 24, 2023 | Ad campaigns, Advertising, Audience, Media, Research, Subscriptions, Uncategorized
A good advertising-sales business depends on a lot of things, but the foremost ingredient for successful selling is a high-quality product. In the case of media advertising, the audience is the product: that’s the basic transaction. A media company builds an...
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