by admin | Nov 24, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Fox Associates, Media, Memberships, Revenue
One of the best things about creating Fox Tales every month is learning about our partners’ businesses and sharing them with the broader Fox family. After all, even though we welcome the competitive nature of the business, there is plenty of common ground where...
by admin | Nov 23, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Audience, Fox Associates, Leadership, Marlys Fox, Media, Steve Schwanz
By Marlys Fox THANKSGIVING GIVING THANKS It’s the same two words, both appropriate for this time of year, but switch the order and their meaning changes. This is a time of year to act on the things we should be doing regularly: Appreciating a lot of people...
by admin | Oct 27, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Data, Fox Associates, Media, Research, Revenue
Every ad-sales professional knows that specialized media research that demonstrates reader engagement is an incredibly effective tool. It provides assurance for marketers. It reveals trends that might have been below the surface, but can then be used to share with...
by admin | Oct 27, 2024 | Ad campaigns, Advertising, Fox Associates, Marlys Fox
By Marlys Fox Quid Pro Quo: In many ways, that simple phrase represents the core of business relationships. There are plenty of expressions to express this. You scratch my back, I’ll scratch yours. If I can do this for you, what can you do for me in return? You gotta...
by admin | Sep 26, 2024 | Ad campaigns, Advertising, advertising sales, Fox Associates, Leadership
Yeah, it’s crazy out there! “In all my years,” (as old people like to say), I’ve never seen anything like this. The political situation is mildly amusing, even if it is bizarre, and no, I “ain’t gonna say nothin’ about it!” But it’s affecting business. And...
by admin | Sep 26, 2024 | ad agencies, Ad campaigns, Advertising, advertising sales, Data, Fox Associates, Revenue, Social media, Subscriptions
The worlds of media and marketing are constantly changing as both industries become more innovative and shift how they serve customers. Technologies advance at an accelerating pace. The landscape fragments and becomes more complex. There’s SEO. AI. Programmatic....
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