by admin | May 29, 2025 | ad agencies, Ad campaigns, Advertising, advertising sales, association magazines, association media, Fox Associates, Leadership, Marlys Fox
By Marlys Fox Perhaps you’ve got your head tucked safely in your shell. And I know the feeling of security that brings. For a moment, remember, the future is ahead of you. You need to walk firmly toward it on your two human legs, if not the four legs you’re...
by admin | Apr 29, 2025 | Advertising, advertising sales, association magazines, association media, Bill Bell, Conferences, Fox Associates, Fox Associates Photos, Joan rizzo, trade shows
It’s almost May, the weather’s warming up, the trees are in bloom, and it’s the height of conference and trade show season. The one year-round constant, though, is that your Fox team is out on the road meeting customers, getting to know prospects,...
by admin | Apr 28, 2025 | ad agencies, Ad campaigns, Advertising, advertising sales, Audience, Fox Associates, Marlys Fox
In sales, it’s always best to be yourself, as opposed to being stiff and formal. It’s also best to find memorable ways to connect. Buyers appreciate that you make an effort, and of course, it strengthens a relationship. Riding up to a call on a motorcycle...
by admin | Apr 28, 2025 | Advertising, advertising sales, association magazines, Conferences, Content marketing, Data, Fox Associates, Journalism, Leadership, Revenue, Subscriptions
Kim Mateus, the current brand director at Via Satellite and CyberSat, is a well-known figure in B2B media and adjacent markets, including the newsletter industry and niche B2C media. She’s had a fascinating career so far, serving as a journalist, a chronicler of...
by admin | Mar 30, 2025 | ad agencies, Ad campaigns, ad manager, Advertising, advertising sales, association magazines, Conferences, Fox Associates, Fox Associates Photos, Marlys Fox, Media, trade shows
By Marlys Fox It’s just like it used to be (before COVID)…only different! At Fox Associates, we were always known as the sales team that made face-to-face calls with our customers in their offices—it was four or five per day in the city, with fewer in the...
by admin | Mar 30, 2025 | ad agencies, Ad campaigns, ad manager, Advertising, advertising sales, Audience, Content marketing, Data, Fox Associates, Leadership, Media, Search engines, Social media, Technology
Over the last decade, Linda Thomas Brooks has been one of the highest-profile executives in the media and communications spaces. From January 2016 to December 2019, she was president and CEO of The Association for Magazine Media, formerly known as the Magazine...
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