by admin | Apr 18, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Data, Media
In an earlier era, when publishers produced print magazines only, their most important supplier partners were printers, paper companies, the United States Postal Service, reprint companies. That’s no longer the case for most media companies. Instead, the most...
by admin | Feb 26, 2024 | Ad campaigns, Advertising, advertising sales, Artificial Intelligence, Subscriptions, Technology
When you’re a publication called Adweek, building out a subscription strategy that’s vital to the brand’s growth has to come with a bit of self-awareness. Advertising, naturally, is a big deal too. For Adweek Vice President of Product Rob Keenan, it’s a question of...
by admin | Oct 26, 2023 | Artificial Intelligence, Content marketing, Media, Research
There’s a major new challenge emerging for publishers of all sizes and sectors, and that’s how to protect their content from artificial intelligence. Two concerns in particular are top of mind. The first is plagiarism and protection of IP. That’s the easier of the two...
by admin | Oct 26, 2023 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Content marketing, Media, Technology
By Tony Silber I saw this report earlier this month from the International News Media Association predicting advertising trends over the next three years. Naturally, I wanted to read about these trends and share them with you, the Fox Tales audience. Some undoubtedly...
by admin | Sep 26, 2023 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Marketing Agency, Technology
For years now the media industry has been talking about the impending demise of third-party cookies—that is, personal information and behavioral data about website users from sources other than the actual user. Just a few months ago, Apple rocked the third-party data...
by admin | Aug 23, 2023 | Artificial Intelligence, Media, Technology
At the recent AMPLIFY conference in Washington in June, artificial intelligence seemed to be topic one. Even in sessions on other media issues, AI was part of the undercurrent. One of the most sharply focused sessions was titled “How AI Will Impact Digital Marketing...
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