by admin | Dec 19, 2025 | Advertising, advertising sales, association magazines, association media, Fox Associates, Marlys Fox
Paws For Thoughts By Marlys Fox That feeling—it starts around Thanksgiving, continues through all of the religious holidays, and culminates in the December 25 Christmas date, and then finally through the end of the year. What is it? It’s that profound feeling of...
by admin | Dec 19, 2025 | association magazines, association media, Audience, Content marketing, Data, Memberships, Revenue
We’ve been fortunate in recent issues of Fox Tales to zero in on the business challenges and opportunities of associations. It comes out of the RevUP Summit last month produced by Professionals for Association Revenue. In our November issue, we did a revealing...
by admin | Dec 18, 2025 | Advertising, advertising sales, association magazines, association media, keynote speaker, Revenue
It’s not very surprising that we spend a lot of time at Fox Associates on the road. It’s where we meet our customers to compare notes, review performance, and catch up on strategies, and do business, sometimes at social occasions like dinners. But...
by admin | Nov 20, 2025 | association magazines, association media, Bill Bell, Conferences, Fox Associates, Fox Associates Photos
Well, it’s the week before Thanksgiving, in the second half of November. The leaves are down and mostly cleaned up. Conference season is beginning to slow down for the Holiday Season. But your Fox Associates team hasn’t slowed down yet. We’ve been...
by admin | Nov 20, 2025 | association magazines, association media, Audience, Conferences, Data, keynote speaker, Leadership, Motivational speaker, Public speaking, Technology, trade shows
Association media is in many ways similar to the rest of the media world: Connect buyers and sellers in multiple ways, share insights about buyers with sellers, aggregate audiences in as many channels as you can, including print, digital and in-person events. But...
by admin | Nov 20, 2025 | association magazines, association media, Audience, Data, keynote speaker, Leadership, Memberships, Motivational speaker, Public speaking, Revenue
Anyone who’s spent any time managing associations will appreciate the following Q&A. Most organizations have struggled with pricing: How much should we charge for membership? Should membership pricing be tiered based on revenue? Should membership be for the...
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