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Here’s Why An integrated Approach Is Best For Conference And Media Content

by admin | Mar 27, 2024 | Audience, Conferences, Content marketing, Data, trade shows

One of the sessions at the Business Information & Media Conference in New Orleans, February 29-March 1, covered the relationship between media content and conferences. It’s an obvious connection, especially for businesses that produce both, but it can be...

5 Questions: On Efficiency In Ad Sales—And Other Parts Of The Enterprise

by admin | Feb 26, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, Audience, Subscriptions, Technology

In a modern media company, particularly vertical B2B and B2C brands, the tech stack is the heart of the enterprise. Its capabilities and efficiency could mean the difference between success and failure. And of all the components of the tech stack, the CRM, in turn,...

On The Power Of Curiosity In The Workplace

by admin | Jan 25, 2024 | Audience, Conferences, Data, Leadership, Media

The workplace can be challenging, even under the best of circumstances. There’s performance anxiety. There’s stress, induced by deadlines, and sometimes by unsupportive colleagues. At the same time, it can become a slog. The commute, the hours at a desk. The days run...

Your Brand Is The Thing That Gives You Substance: A Conversation With Communications Expert Skot Waldron

by admin | Jan 25, 2024 | association media, Audience, Conferences, Content marketing, Leadership, Media

Here’s a couple of thoughts for success in business and life. First, you were created for a specific purpose. And there’s a process for actualizing that. And second, think of yourself and your business as all starting with brand. That’s the crux of the communications...

5 Questions With Bill Smith: A Veteran Designer Reflects On Changes In Media

by admin | Dec 18, 2023 | Advertising, association magazines, association media, Audience, Fox Associates, Leadership, Technology

In the media industry, relationships are the foundation of successful businesses. In this December issue of Fox Tales, we thought we’d share a Q&A with an old friend of Fox Associates. Bill Smith is a web designer, art director, editor, photographer, and...

The 5 Major Ad Trends To Watch For In The Next 3 Years

by admin | Oct 26, 2023 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Content marketing, Media, Technology

By Tony Silber I saw this report earlier this month from the International News Media Association predicting advertising trends over the next three years. Naturally, I wanted to read about these trends and share them with you, the Fox Tales audience. Some undoubtedly...
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    At Fox Associates, we’re easy to reach and happy to engage new partners. Please contact us for our keen perspective on how we can help you customize an industry-current media plan that will maximize your ROI and enable you to out-fox an increasingly complex media marketplace.

    At Fox Associates, we’re all ears … and we have the resources to build relationships that generate results.

    Marlys Fox-President/CEO
    mfox@foxrep.com
    312-644-3888, X121

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