by admin | Dec 18, 2023 | Advertising, association magazines, association media, Audience, Fox Associates, Leadership, Technology
In the media industry, relationships are the foundation of successful businesses. In this December issue of Fox Tales, we thought we’d share a Q&A with an old friend of Fox Associates. Bill Smith is a web designer, art director, editor, photographer, and...
by admin | Oct 26, 2023 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Content marketing, Media, Technology
By Tony Silber I saw this report earlier this month from the International News Media Association predicting advertising trends over the next three years. Naturally, I wanted to read about these trends and share them with you, the Fox Tales audience. Some undoubtedly...
by admin | Sep 26, 2023 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Marketing Agency, Technology
For years now the media industry has been talking about the impending demise of third-party cookies—that is, personal information and behavioral data about website users from sources other than the actual user. Just a few months ago, Apple rocked the third-party data...
by admin | Aug 23, 2023 | Audience, Conferences, Fox Associates, trade shows
Summer is usually a time where the pace of the media business slows down just a little bit. But not for our team at Fox Associates. Here are some of our favorite shots from July and August. Fox SVP, Advertising Bill Bell meets with Paul Clolery, Editor-in-Chief...
by admin | Jul 24, 2023 | Ad campaigns, Audience, Memberships, Subscriptions
By Tony Silber File this one under the tag, “What the Heck?” Anyone who’s ever tried to cancel a subscription or a membership because they don’t want it or don’t need it anymore knows how difficult and time consuming that can be. Publishers, advertisers, video-game...
by admin | Jul 24, 2023 | Ad campaigns, Advertising, Audience, Media, Research, Subscriptions, Uncategorized
A good advertising-sales business depends on a lot of things, but the foremost ingredient for successful selling is a high-quality product. In the case of media advertising, the audience is the product: that’s the basic transaction. A media company builds an...
Recent Comments