by admin | Apr 19, 2024 | Advertising, advertising sales, Audience, Fox Associates, Media, Research
By Tony Silber It’s the first month of the second quarter of 2024, and it’s a good time to talk about media trends, specifically B2B and association media, and drilling down even a bit more, what’s going on in advertising. Most media companies have closed the books on...
by admin | Apr 18, 2024 | Advertising, Audience, Data, Leadership, Memberships, Research, Subscriptions, Technology, trade shows
One of the foundational components of any advertising campaign is knowing who your audience is, and whether the media platform you’re considering is delivering the people most likely to be interested in your product. In print media, independent audit bureaus...
by admin | Mar 27, 2024 | Ad campaigns, Advertising, advertising sales, Data, Leadership, Media, Research
When media pros across a wide spectrum look for previously unrecognized trends and fresh insights into what’s happening in the world of advertising, for nearly 20 years they’ve turned to MediaRadar, the advertising-intelligence platform that delivers analysis targeted...
by admin | Mar 27, 2024 | Audience, Data, Media, Research
Readex Research, the indispensable market-data pioneer, has served the media industry with roots dating back to 1945. Its products have evolved over the decades, catering to the needs of first the print-magazine industry and following that, it expanded more broadly to...
by admin | Nov 15, 2023 | association magazines, association media, Conferences, Content marketing, Research
Professionals for Association Revenue, the two-year-old membership organization, serves as an advisor and a resource for association leaders looking to optimize their revenue-growth strategies. The group, called PAR, based in Towson, Maryland, has attained traction in...
by admin | Oct 26, 2023 | Artificial Intelligence, Content marketing, Media, Research
There’s a major new challenge emerging for publishers of all sizes and sectors, and that’s how to protect their content from artificial intelligence. Two concerns in particular are top of mind. The first is plagiarism and protection of IP. That’s the easier of the two...
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