by admin | Oct 30, 2025 | Artificial Intelligence, Audience, Content marketing, Data, Media, News, Print media, Revenue, Search engines, Subscriptions, Technology
Patricia McGuinness spent the first part of her career working in niche media as a circulation specialist for various companies. In 2009, during the Great Recession, she founded SBM Audience Development, an audience consultancy dedicated to serving media companies....
by admin | Sep 25, 2025 | Ad campaigns, ad manager, Advertising, advertising sales, Motivational speaker, Public speaking, Revenue
We caught a presentation at this month’s Niche Leadership Summit in Dallas, featuring Robert Hawthorne, head of an eponymous search firm based in Wilmington, North Carolina. Hawthorne has national and international search experience and has worked in a variety...
by admin | Aug 28, 2025 | association magazines, association media, Conferences, Public speaking, Revenue
The world of association media is looking forward to one of the year’s most anticipated conferences, PAR’s RevUP, being held November 4-6 in Annapolis. RevUP, now in its fourth year, is dedicated to boosting association revenue, and more broadly, business development....
by admin | Aug 28, 2025 | Artificial Intelligence, Content Creation, Content marketing, Revenue, Search engines, Subscriptions, Technology
Here’s something I’m relatively certain about: Virtually of all the readers of this newsletter have heard of the scary new reality just emerging: It’s called “Google Zero” or any number of other names. Here’s the crux. With the...
by admin | Jun 26, 2025 | Advertising, advertising sales, association magazines, association media, Conferences, Fox Associates, Leadership, Revenue
We last caught up with Professionals for Association Revenue, the now-four-year-old membership organization whose mission is explicitly defined in its name, in November 2023, when Executive Program Director Jen Smith had just come onboard. At that time, the...
by admin | Jun 26, 2025 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Audience, Data, Media, News, Revenue, Search engines, Subscriptions
The web as we have known it for three decades is on its way out. The internet itself will endure. That’s the conclusion of our industry associate AnnMarie Wills, CEO and co-founder of the data-optimization firm Leverage Lab. In a recent guest article in Adexchanger,...
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