by admin | Aug 28, 2025 | Artificial Intelligence, Content Creation, Content marketing, Revenue, Search engines, Subscriptions, Technology
Here’s something I’m relatively certain about: Virtually of all the readers of this newsletter have heard of the scary new reality just emerging: It’s called “Google Zero” or any number of other names. Here’s the crux. With the...
by admin | Jun 26, 2025 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Audience, Data, Media, News, Revenue, Search engines, Subscriptions
The web as we have known it for three decades is on its way out. The internet itself will endure. That’s the conclusion of our industry associate AnnMarie Wills, CEO and co-founder of the data-optimization firm Leverage Lab. In a recent guest article in Adexchanger,...
by admin | May 29, 2025 | Ad campaigns, ad manager, Artificial Intelligence, Audience, Content marketing, Data, Media, News, Revenue, Search engines, Subscriptions, Technology
Over the last 15 years, the center of gravity in the media industry shifted. What was a print-centric business model that depended on content distributed in magazines transformed into primarily digital-facing media. Websites served up content, and enewsletters...
by admin | Apr 28, 2025 | Advertising, advertising sales, association magazines, Conferences, Content marketing, Data, Fox Associates, Journalism, Leadership, Revenue, Subscriptions
Kim Mateus, the current brand director at Via Satellite and CyberSat, is a well-known figure in B2B media and adjacent markets, including the newsletter industry and niche B2C media. She’s had a fascinating career so far, serving as a journalist, a chronicler of...
by admin | Nov 23, 2024 | Advertising, Data, Memberships, Subscriptions, Technology
These days, all media professionals know is that their success can be made or undone by the quality of their organization’s technology. In fact, we wrote about this recently, just last month. But because things are changing so fast and technology is so critical,...
by admin | Oct 27, 2024 | Content marketing, Data, Fox Associates, Leadership, Memberships, Revenue, Subscriptions, Technology
Traditionally the hub of any media enterprise was the print magazine. It served as the center of every brand, from which a variety of ancillary businesses extended out like spokes of a wheel. These typically included a newsletter, a website, events, special print...
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