by admin | Feb 26, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, Audience, Subscriptions, Technology
In a modern media company, particularly vertical B2B and B2C brands, the tech stack is the heart of the enterprise. Its capabilities and efficiency could mean the difference between success and failure. And of all the components of the tech stack, the CRM, in turn,...
by admin | Jan 25, 2024 | Ad campaigns, Advertising, advertising sales, Technology
By Tony Silber I read an article recently in the U.K. media-industry brand InPublishing about how to sell advertising to small and medium-sized enterprises. Just seeing the headline, I knew it was something I had to read. I spent much of my career doing just that....
by admin | Dec 18, 2023 | Advertising, association magazines, association media, Audience, Fox Associates, Leadership, Technology
In the media industry, relationships are the foundation of successful businesses. In this December issue of Fox Tales, we thought we’d share a Q&A with an old friend of Fox Associates. Bill Smith is a web designer, art director, editor, photographer, and...
by admin | Oct 26, 2023 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Content marketing, Media, Technology
By Tony Silber I saw this report earlier this month from the International News Media Association predicting advertising trends over the next three years. Naturally, I wanted to read about these trends and share them with you, the Fox Tales audience. Some undoubtedly...
by admin | Sep 26, 2023 | association magazines, association media, Data, Memberships, Technology
There is, probably literally, an association (or society, institute, council or other) for everything. Every form of economic activity, every sport, every political, governmental, scientific, artistic, military, or social group. The association universe is necessarily...
by admin | Sep 26, 2023 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Marketing Agency, Technology
For years now the media industry has been talking about the impending demise of third-party cookies—that is, personal information and behavioral data about website users from sources other than the actual user. Just a few months ago, Apple rocked the third-party data...
Recent Comments