by admin | Sep 16, 2022 | Uncategorized
In the media world, B2B in particular, data is one of the most discussed topics these days. Even in advertising, the game has changed. Are media brands selling an audience? Or are they selling insights into those audiences based on intelligence generated through their...
by admin | Sep 16, 2022 | Uncategorized
One of Fox Associates’ core tenets is that in media sales, many sellers don’t pay enough attention to what buyers need. Too often, sellers remain focused on what they have to sell, not on analyzing the buyer’ needs. With that in mind, Fox Tales has...
by admin | Sep 16, 2022 | Uncategorized
On the scene at the 25th Annual “Power & Influence Top 50” gala held at the National Press Club in Washington, D.C., September 8, 2022, presented by The...
by admin | Sep 16, 2022 | Uncategorized
The 2022 American Public Works Association (APWA) Public Works Expo (PWX) was held in Charlotte, North Carolina, on August 28 – 31, with four Fox Associates representatives in attendance working the event. Nearly 400 exhibitors and sponsors greeted more than 4,500...
by admin | Aug 17, 2022 | Uncategorized
The Fox Associates team mixing and meeting at the 2022 Bridge to Integrated Marketing and Fundraising Conference, July 28-29 at The...
by admin | Aug 17, 2022 | Uncategorized
By Tony Silber Spot quiz: If you were asked to name the most memorable ads you’ve ever seen, which medium would they be in? Magazines Newspapers TV Online/digital Direct marketing Select as many as you choose. Now, if the question were posed slightly...
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