by admin | Mar 26, 2026 | Advertising, advertising sales, Audience, Media, Research
Two years ago, we checked in with a rising star of the media-research industry: Baxter Research Center. In October 2024, we sought to get a closer look at the company, as well as the state of media research in general—the trends, the market conditions, and the types...
by admin | Mar 26, 2026 | Bill Bell, Fox Associates, Fox Associates Photos
We’re a bit light on photos for March, but then the conference circuit has been a bit light as well. Perhaps everyone is staying home watching the NCAA basketball tournament. ...
by admin | Mar 26, 2026 | Audience, Data, Research, Revenue, Subscriptions, Technology
Many media companies may still not be consciously thinking about this a whole lot, but over the last decade or so, the fundamental business model for the media industry has shifted, particularly for brands that serve vertical markets. Where once media was simply...
by admin | Feb 26, 2026 | Fox Associates, Leadership, Marlys Fox, Paws For Thoughts
By Marlys Fox Loyalty. It’s one of those highly regarded traits that our parents and other influencers teach us. But has it become just a smidge out of style? No, no, I’m not asking you to relive anything painful, like marriage counseling or anything like that!...
by admin | Feb 26, 2026 | Uncategorized
It sometimes feels like not enough time is dedicated to email newsletters and their revenue potential. Newsletters are at least 20 years old now, but they remain the workhorse for digital marketing, and they’re a strong revenue producer as well. But most...
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