by admin | Feb 26, 2026 | ad manager, Advertising, advertising sales, Bill Bell, Data, Technology
It all comes down to the tech stack. In media, particularly magazine-derived media, you have sales, content creation, marketing, finance, lead generation, production, and more. These disciplines all remain vital. What’s changed is how they’ve evolved over...
by admin | Feb 26, 2026 | advertising sales, Bill Bell, Fox Associates, Fox Associates Photos, Marlys Fox
Well, the conference season is back in full swing—but only if we can get to our events. First came a major storm January 23-28 that tied up a huge piece of the country, causing travel delays that extended into early February, and resulted in many booths and branding...
by admin | Jan 27, 2026 | Ad campaigns, Advertising, advertising sales, Fox Associates, Leadership, Marlys Fox
By Marlys Fox As I sit here in our Chicago office today crafting this greeting to all our Fox Tales readers, and wanting to be warm and fuzzy in my business approach to you, outside is what the Chicago Tribune just called a Polar Vortex! It’s about 10 degrees below...
by admin | Jan 27, 2026 | Ad campaigns, Advertising, Artificial Intelligence, Audience, Content Creation, Content marketing, Marketing Agency
Content marketing, like virtually everything else in media, is constantly evolving and innovating. The discipline changes with each new iteration of marketing thought. Sometimes, effective content-marketing programs come and go as corporate objectives change. Other...
by admin | Jan 27, 2026 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Audience, Data
One of our go-to sources in the media industry is Nick Pataro, managing director at Aysling, the software platform for media companies. Its flagship product is Ad Orbit, which powers ad sales and revenue development. The system combines a CRM with an order-management...
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