by admin | Aug 23, 2023 | Audience, Conferences, Fox Associates, trade shows
Summer is usually a time where the pace of the media business slows down just a little bit. But not for our team at Fox Associates. Here are some of our favorite shots from July and August. Fox SVP, Advertising Bill Bell meets with Paul Clolery, Editor-in-Chief...
by admin | Jul 24, 2023 | Conferences, Fox Associates, Steve Schwanz, trade shows
The month of June was a busy one for Fox Associates. We were proud to once again sponsor the annual AMPLIFY, the AM&P Network’s Content & Marketing Summit, in Washington, D.C., on June 27-28, and participate in several other events. Here’s a...
by admin | Jul 24, 2023 | Ad campaigns, Audience, Memberships, Subscriptions
By Tony Silber File this one under the tag, “What the Heck?” Anyone who’s ever tried to cancel a subscription or a membership because they don’t want it or don’t need it anymore knows how difficult and time consuming that can be. Publishers, advertisers, video-game...
by admin | Jul 24, 2023 | Ad campaigns, Advertising, Audience, Media, Research, Subscriptions, Uncategorized
A good advertising-sales business depends on a lot of things, but the foremost ingredient for successful selling is a high-quality product. In the case of media advertising, the audience is the product: that’s the basic transaction. A media company builds an...
by admin | Jul 24, 2023 | Ad campaigns, ad manager, Advertising, Media
It’s July, it’s mid-year, so naturally it’s an appropriate time to assess the advertising and marketing climate. And that’s exactly what the San Francisco-based advertising-services company Emodo has done with a study released earlier this month. Called...
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