by admin | Nov 23, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Audience, Fox Associates, Leadership, Marlys Fox, Media, Steve Schwanz
By Marlys Fox THANKSGIVING GIVING THANKS It’s the same two words, both appropriate for this time of year, but switch the order and their meaning changes. This is a time of year to act on the things we should be doing regularly: Appreciating a lot of people...
by admin | Oct 27, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Data, Fox Associates, Media, Research, Revenue
Every ad-sales professional knows that specialized media research that demonstrates reader engagement is an incredibly effective tool. It provides assurance for marketers. It reveals trends that might have been below the surface, but can then be used to share with...
by admin | Oct 27, 2024 | Advertising, advertising sales, Conferences, Fox Associates, Fox Associates Photos, Marlys Fox, trade shows
Whew! October has been a busy month for the Fox Associates team–and for Fox’s many media-industry partners. In this issue’s monthly photo page, we get a sense of the scope of the media industry, and the fascinating brands that work with Fox...
by admin | Sep 27, 2024 | Advertising, advertising sales, association magazines, association media, Audience, Fox Associates, Memberships
Fox Associates has a truly diverse set of publishing organizations as its partners. Each has its own market position, its own distinct mission, its own colorful characteristics. Each of their markets are inherently interesting—as are the people in those organizations....
by admin | Sep 26, 2024 | Ad campaigns, Advertising, advertising sales, Fox Associates, Leadership
Yeah, it’s crazy out there! “In all my years,” (as old people like to say), I’ve never seen anything like this. The political situation is mildly amusing, even if it is bizarre, and no, I “ain’t gonna say nothin’ about it!” But it’s affecting business. And...
by admin | Sep 26, 2024 | ad agencies, Ad campaigns, Advertising, advertising sales, Data, Fox Associates, Revenue, Social media, Subscriptions
The worlds of media and marketing are constantly changing as both industries become more innovative and shift how they serve customers. Technologies advance at an accelerating pace. The landscape fragments and becomes more complex. There’s SEO. AI. Programmatic....
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