by admin | Mar 26, 2026 | Advertising, advertising sales, Audience, Media, Research
Two years ago, we checked in with a rising star of the media-research industry: Baxter Research Center. In October 2024, we sought to get a closer look at the company, as well as the state of media research in general—the trends, the market conditions, and the types...
by admin | Feb 26, 2026 | ad manager, Advertising, advertising sales, Bill Bell, Data, Technology
It all comes down to the tech stack. In media, particularly magazine-derived media, you have sales, content creation, marketing, finance, lead generation, production, and more. These disciplines all remain vital. What’s changed is how they’ve evolved over...
by admin | Jan 27, 2026 | Ad campaigns, Advertising, advertising sales, Fox Associates, Leadership, Marlys Fox
By Marlys Fox As I sit here in our Chicago office today crafting this greeting to all our Fox Tales readers, and wanting to be warm and fuzzy in my business approach to you, outside is what the Chicago Tribune just called a Polar Vortex! It’s about 10 degrees below...
by admin | Jan 27, 2026 | Ad campaigns, Advertising, Artificial Intelligence, Audience, Content Creation, Content marketing, Marketing Agency
Content marketing, like virtually everything else in media, is constantly evolving and innovating. The discipline changes with each new iteration of marketing thought. Sometimes, effective content-marketing programs come and go as corporate objectives change. Other...
by admin | Jan 27, 2026 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Audience, Data
One of our go-to sources in the media industry is Nick Pataro, managing director at Aysling, the software platform for media companies. Its flagship product is Ad Orbit, which powers ad sales and revenue development. The system combines a CRM with an order-management...
by admin | Jan 27, 2026 | Ad campaigns, Advertising, Artificial Intelligence, Research, Revenue, Search engines, Social media, Technology
The theme of this issue of Fox Tales could be the accelerating pace of media change. There’s AI, an explosion of other technologies—especially around audience identification and engagement—the rise of events, and lots more. We came across a blog post earlier...
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