by admin | May 27, 2026 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Content Creation, Content marketing, Data, Media, Memberships, Revenue, Subscriptions, Technology
Almost exactly a year ago, we interviewed Mike Pirello, CEO of ePublishing, the provider of an integrated tech stack built specifically for the media industry. In today’s media world, with a frenetic pace of change, a year is a long time indeed. Media companies...
by admin | Apr 27, 2026 | Ad campaigns, Advertising, Artificial Intelligence, Audience, Data, Leadership, Media, Revenue, Technology
Specialized media is in what may be its most riveting era. The atmosphere is both turbulent and loaded with opportunity for those who make the right investments. There’s a shift away from audience volume and scale, and towards audience identity. There’s a...
by admin | Apr 27, 2026 | Ad campaigns, Advertising, advertising sales, Leadership, News, Print media
One of the joys of publishing and media conferences is the chance to meet and get to know publishing entrepreneurs from a vast array of markets and topics. This is especially true at events aimed at niche interests, whether B2B, consumer, or association media....
by admin | Mar 26, 2026 | Advertising, advertising sales, Audience, Media, Research
Two years ago, we checked in with a rising star of the media-research industry: Baxter Research Center. In October 2024, we sought to get a closer look at the company, as well as the state of media research in general—the trends, the market conditions, and the types...
by admin | Feb 26, 2026 | ad manager, Advertising, advertising sales, Bill Bell, Data, Technology
It all comes down to the tech stack. In media, particularly magazine-derived media, you have sales, content creation, marketing, finance, lead generation, production, and more. These disciplines all remain vital. What’s changed is how they’ve evolved over...
by admin | Jan 27, 2026 | Ad campaigns, Advertising, advertising sales, Fox Associates, Leadership, Marlys Fox
By Marlys Fox As I sit here in our Chicago office today crafting this greeting to all our Fox Tales readers, and wanting to be warm and fuzzy in my business approach to you, outside is what the Chicago Tribune just called a Polar Vortex! It’s about 10 degrees below...
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