by admin | Jan 27, 2026 | Ad campaigns, Advertising, Artificial Intelligence, Audience, Content Creation, Content marketing, Marketing Agency
Content marketing, like virtually everything else in media, is constantly evolving and innovating. The discipline changes with each new iteration of marketing thought. Sometimes, effective content-marketing programs come and go as corporate objectives change. Other...
by admin | Jan 27, 2026 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Audience, Data
One of our go-to sources in the media industry is Nick Pataro, managing director at Aysling, the software platform for media companies. Its flagship product is Ad Orbit, which powers ad sales and revenue development. The system combines a CRM with an order-management...
by admin | Jan 27, 2026 | Ad campaigns, Advertising, Artificial Intelligence, Research, Revenue, Search engines, Social media, Technology
The theme of this issue of Fox Tales could be the accelerating pace of media change. There’s AI, an explosion of other technologies—especially around audience identification and engagement—the rise of events, and lots more. We came across a blog post earlier...
by admin | Dec 19, 2025 | Advertising, advertising sales, association magazines, association media, Fox Associates, Marlys Fox
Paws For Thoughts By Marlys Fox That feeling—it starts around Thanksgiving, continues through all of the religious holidays, and culminates in the December 25 Christmas date, and then finally through the end of the year. What is it? It’s that profound feeling of...
by admin | Dec 18, 2025 | Advertising, advertising sales, association magazines, association media, keynote speaker, Revenue
It’s not very surprising that we spend a lot of time at Fox Associates on the road. It’s where we meet our customers to compare notes, review performance, and catch up on strategies, and do business, sometimes at social occasions like dinners. But...
by admin | Nov 20, 2025 | Advertising, advertising sales, Artificial Intelligence, Audience, Content Creation, Content marketing, Data
It’s received wisdom that media companies are change resistant and vulnerable to disruption. This is a narrative that’s decades old now. It’s not true. In the battle for economic success, there are always winners and losers. But as an industry...
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