by admin | Jul 24, 2024 | advertising sales, Audience, Conferences, Content marketing, Data, Media, Research, Revenue, Subscriptions
By Tony Silber Over the last two years, I’ve had dozens of conversations with media CEOs. When asked what their number-one priority is—and sometimes without even being asked—the answer is unanimously consistent: Revenue. That may sound somewhat reductive, but it’s...
by admin | Jun 27, 2024 | Artificial Intelligence, Audience, Content marketing, Data, Leadership, Media, Subscriptions, Technology
In B2B media, whether you’re a journalist covering the market or a conference programmer lining up speakers, you’re always looking for real experts. Esteemed specialists. Sometimes you want to look past the top executive and go to the people who get things...
by admin | Jun 26, 2024 | Advertising, Audience, Content marketing, Data, Journalism, Leadership, Social media
Abe Peck is one of the best-known and most knowledgeable veterans of B2B media, with a long career in journalism that includes stops at The Chicago Sun-Times, Rolling Stone, Outside, Travel Weekly, and most recently, Inside Unmanned Systems. Interestingly, though,...
by admin | Mar 27, 2024 | Audience, Conferences, Content marketing, Data, trade shows
One of the sessions at the Business Information & Media Conference in New Orleans, February 29-March 1, covered the relationship between media content and conferences. It’s an obvious connection, especially for businesses that produce both, but it can be...
by admin | Feb 26, 2024 | ad agencies, Ad campaigns, Advertising, advertising sales, Content marketing, Data, Social media
By Tony Silber A favorite media-on-media consumption activity for me is to scan X (formerly Twitter), LinkedIn, Threads and various newsletters for content related to what our Fox Tales audience will find interesting. Generally it’s about advertising or audience...
by admin | Jan 25, 2024 | association media, Audience, Conferences, Content marketing, Leadership, Media
Here’s a couple of thoughts for success in business and life. First, you were created for a specific purpose. And there’s a process for actualizing that. And second, think of yourself and your business as all starting with brand. That’s the crux of the communications...
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