by admin | Jan 25, 2024 | ad agencies, Ad campaigns, Content marketing, Data, Leadership
It all comes down to storytelling. Marketing is a universal necessity in the process of selling products and services. It doesn’t matter what the product is and to whom it’s being sold. That said, marketing is a varied, subtle art. It has countless forms, from...
by admin | Dec 18, 2023 | Ad campaigns, Advertising, association magazines, association media, Conferences, Content marketing, Fox Associates, Leadership, Media
“It was the best of times; It was the worst of times.” Charles Dickens surely had other matters in mind as he wrote “A Tale of Two Cities” way back in 1859. But for Fox Associates, for our publisher clients, and for the media industry as a whole, it is surely...
by admin | Nov 15, 2023 | association magazines, association media, Conferences, Content marketing, Research
Professionals for Association Revenue, the two-year-old membership organization, serves as an advisor and a resource for association leaders looking to optimize their revenue-growth strategies. The group, called PAR, based in Towson, Maryland, has attained traction in...
by admin | Oct 26, 2023 | Artificial Intelligence, Content marketing, Media, Research
There’s a major new challenge emerging for publishers of all sizes and sectors, and that’s how to protect their content from artificial intelligence. Two concerns in particular are top of mind. The first is plagiarism and protection of IP. That’s the easier of the two...
by admin | Oct 26, 2023 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Content marketing, Media, Technology
By Tony Silber I saw this report earlier this month from the International News Media Association predicting advertising trends over the next three years. Naturally, I wanted to read about these trends and share them with you, the Fox Tales audience. Some undoubtedly...
by admin | Oct 25, 2023 | Ad campaigns, association media, Content marketing
If you work in the world of association marketing and media, chances are you know the 54-year-old content marketing and integrated communications agency, GLC. The company offers a full-service menu of custom solutions for both nonprofit and for-profit organizations....
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