by admin | Nov 20, 2025 | association magazines, association media, Audience, Conferences, Data, keynote speaker, Leadership, Motivational speaker, Public speaking, Technology, trade shows
Association media is in many ways similar to the rest of the media world: Connect buyers and sellers in multiple ways, share insights about buyers with sellers, aggregate audiences in as many channels as you can, including print, digital and in-person events. But...
by admin | Oct 30, 2025 | Artificial Intelligence, Audience, Content marketing, Data, Media, News, Print media, Revenue, Search engines, Subscriptions, Technology
Patricia McGuinness spent the first part of her career working in niche media as a circulation specialist for various companies. In 2009, during the Great Recession, she founded SBM Audience Development, an audience consultancy dedicated to serving media companies....
by admin | Aug 28, 2025 | Artificial Intelligence, Content Creation, Content marketing, Revenue, Search engines, Subscriptions, Technology
Here’s something I’m relatively certain about: Virtually of all the readers of this newsletter have heard of the scary new reality just emerging: It’s called “Google Zero” or any number of other names. Here’s the crux. With the...
by admin | Jun 26, 2025 | advertising sales, Artificial Intelligence, association media, Data, Fox Associates, Journalism, Leadership, Marlys Fox, Media, News, Technology
By Marlys Fox “You’re Never Too Old to Learn” Everybody says it. Not everyone believes it. I say it and I believe it! And learn you better, to paraphrase a more common expression: Learn, Baby, Learn. Or, to quote Kevin O’Leary on Shark Tank: Learn from me,...
by admin | May 29, 2025 | Ad campaigns, ad manager, Artificial Intelligence, Audience, Content marketing, Data, Media, News, Revenue, Search engines, Subscriptions, Technology
Over the last 15 years, the center of gravity in the media industry shifted. What was a print-centric business model that depended on content distributed in magazines transformed into primarily digital-facing media. Websites served up content, and enewsletters...
by admin | Mar 30, 2025 | ad agencies, Ad campaigns, ad manager, Advertising, advertising sales, Audience, Content marketing, Data, Fox Associates, Leadership, Media, Search engines, Social media, Technology
Over the last decade, Linda Thomas Brooks has been one of the highest-profile executives in the media and communications spaces. From January 2016 to December 2019, she was president and CEO of The Association for Magazine Media, formerly known as the Magazine...
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