by admin | Oct 30, 2025 | Artificial Intelligence, Audience, Content marketing, Data, Media, News, Print media, Revenue, Search engines, Subscriptions, Technology
Patricia McGuinness spent the first part of her career working in niche media as a circulation specialist for various companies. In 2009, during the Great Recession, she founded SBM Audience Development, an audience consultancy dedicated to serving media companies....
by admin | Aug 28, 2025 | Artificial Intelligence, Content Creation, Content marketing, Revenue, Search engines, Subscriptions, Technology
Here’s something I’m relatively certain about: Virtually of all the readers of this newsletter have heard of the scary new reality just emerging: It’s called “Google Zero” or any number of other names. Here’s the crux. With the...
by admin | Jun 26, 2025 | advertising sales, Artificial Intelligence, association media, Data, Fox Associates, Journalism, Leadership, Marlys Fox, Media, News, Technology
By Marlys Fox “You’re Never Too Old to Learn” Everybody says it. Not everyone believes it. I say it and I believe it! And learn you better, to paraphrase a more common expression: Learn, Baby, Learn. Or, to quote Kevin O’Leary on Shark Tank: Learn from me,...
by admin | May 29, 2025 | Ad campaigns, ad manager, Artificial Intelligence, Audience, Content marketing, Data, Media, News, Revenue, Search engines, Subscriptions, Technology
Over the last 15 years, the center of gravity in the media industry shifted. What was a print-centric business model that depended on content distributed in magazines transformed into primarily digital-facing media. Websites served up content, and enewsletters...
by admin | Mar 30, 2025 | ad agencies, Ad campaigns, ad manager, Advertising, advertising sales, Audience, Content marketing, Data, Fox Associates, Leadership, Media, Search engines, Social media, Technology
Over the last decade, Linda Thomas Brooks has been one of the highest-profile executives in the media and communications spaces. From January 2016 to December 2019, she was president and CEO of The Association for Magazine Media, formerly known as the Magazine...
by admin | Mar 29, 2025 | Advertising, advertising sales, Artificial Intelligence, Conferences, Content marketing, Technology
One of the great things about a business like Fox Associates is that we partner with all kinds of media brands and work in many industries. Along the way we have the pleasure (and business necessity) of immersing ourselves in these markets, learning the economics, the...
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